ProCraft ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you interact with our websites, landing pages, forms, and services, including the Featured Property Program (our "Services").
1Information We Collect
We may collect the following categories of information:
1.1 Information You Provide Directly
- Contact details: name, email address, phone number, mailing address.
- Property details: project address, property type, project type (e.g., roof, windows, kitchen, bath), timing, budget range, photos or descriptions you upload or send.
- Featured Property Program details: answers to application and Priority List questions, including why your home is a good fit to feature and your comfort with photos/video.
- Communication preferences: whether you want to receive marketing emails, texts, or calls.
- Financing interest: whether you’re interested in financing options.
1.2 Information Collected Automatically
When you visit our websites or landing pages, we and our service providers may automatically collect:
- Device and browser information (IP address, browser type, operating system, device identifiers).
- Usage data (pages viewed, links clicked, time on site, referring URLs).
- Approximate location based on IP address.
- Cookies, pixels, and similar technologies (see "Cookies and Tracking Technologies" below).
1.3 Information From Third Parties
We may receive information about you from:
- Advertising platforms (e.g., Meta / Facebook, Instagram) when you interact with our ads.
- Lead vendors, data providers, or referral partners.
- Publicly available sources (e.g., property records, public social media profiles).
- Review platforms (e.g., Google) when you leave a review.
- Referrals: when someone shares their personal Featured Property link or otherwise refers you to us, we may receive information about you and the person who referred you (for example, their name and that they invited you to check out our Services).
2How We Use Your Information
We may use your information for purposes including:
Providing and improving our services
- Reviewing your Featured Property Program application.
- Communicating about your projects, estimates, and installations.
- Scheduling visits, inspections, and follow-up.
Marketing and promotions
- Sending you information about services we think you may be interested in.
- Showing you relevant ads on third-party platforms.
- Running and administering the Featured Property Program and related offers.
- Operating referral or recommendation features, including tracking when someone uses a personal Featured Property link and crediting the person who referred you.
Customer service and support
- Responding to your questions and requests.
- Handling warranty, service, or billing issues.
Analytics and performance
- Analyzing usage of our websites and campaigns.
- Improving the effectiveness of our marketing and Services.
Legal, compliance, and security
- Complying with applicable laws and regulations.
- Protecting the rights, property, and safety of ProCraft, our customers, and others.
- Detecting, preventing, and responding to fraud, security incidents, and misuse.
3How We Share Your Information
We may share your information with:
3.1 Service Providers and Vendors
Trusted third parties who help us operate our business and Services, such as:
- CRM and marketing platforms (e.g., email/SMS providers, landing page tools).
- Web hosting, analytics, and advertising partners.
- Payment processors or financing partners.
- Contractors, subcontractors, and suppliers involved in delivering your project.
3.2 Business Partners
We may share information with:
- Financing partners who help offer payment options.
- Referral partners in cases where you were referred or where we refer you to another trusted provider.
- Referrers or ambassadors who help us spread the word about our Services.
3.3 Legal and Compliance
We may disclose information if we believe in good faith that it is necessary to:
- Comply with a law, regulation, subpoena, or court order.
- Protect the rights, property, or safety of ProCraft, our customers, or others.
- Detect, prevent, or address fraud, security, or technical issues.
3.4 Business Transfers
If we are involved in a merger, acquisition, asset sale, or similar transaction, your information may be transferred as part of that transaction, subject to applicable law.
We do not sell your personal information in the way that term is commonly used to mean exchanging data for money to unrelated third parties to market their own products unrelated to ProCraft.
4Cookies and Tracking Technologies
We and our partners may use cookies, pixels, and similar technologies to:
- Remember your preferences and settings.
- Understand how you interact with our site and ads.
- Customize and improve your experience.
- Measure and optimize advertising performance.
You can usually control cookies through your browser settings. Some third-party tools (for example, Facebook/Meta or Google) may provide their own opt-out mechanisms for interest-based ads.
5Your Choices and Rights
Depending on your location, you may have certain rights regarding your personal information, such as:
- The right to access the personal information we hold about you.
- The right to request correction of inaccurate information.
- The right to request deletion of your information, subject to certain exceptions.
- The right to opt out of certain processing, such as direct marketing.
To exercise these rights or ask questions, contact us using the details at the end of this policy. We may need to verify your identity before responding to certain requests.
For marketing communications:
- Text messages (SMS/MMS): You can opt out at any time by replying STOP to a message.
- Emails: You can opt out by clicking the "unsubscribe" link in those emails.
- Calls: You can tell us at any time if you prefer not to receive marketing calls.
Even if you opt out of marketing, we may still send you non-marketing communications (for example, about active projects, billing, or important notices) as allowed by law.
6Data Security
We use reasonable physical, technical, and administrative measures to protect your information from unauthorized access, use, or disclosure. However, no system is completely secure, and we cannot guarantee absolute security.
You are responsible for safeguarding any passwords or account credentials and for notifying us promptly if you believe your account has been compromised.
7Data Retention
We retain personal information for as long as necessary to:
- Provide the Services and complete your projects;
- Comply with legal, accounting, or reporting obligations;
- Resolve disputes and enforce our agreements.
When we no longer need the information, we may delete it, anonymize it, or securely store it as required by law.
8Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take appropriate steps to delete it.
9Geographic Scope
ProCraft primarily serves customers in the United States. If you access our Services from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries which may have different data protection laws than your country.
10Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
Your continued use of the Services after any changes means you accept the updated policy.
11Contact Us
If you have any questions or requests regarding this Privacy Policy or our privacy practices, contact us at: